The Capacity
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The right method
for every research question.

Run structured studies and deeper conversations within a connected research workflow.

Talk to us Explore the workflow
QUANT
CHAT
GROUP
IDI
THE RIGHT
METHOD

METHODS

Choose how participants take part.

Each approach supports a different kind of learning.

01

Quantitative surveys

Gather structured responses at scale.

02

Screening surveys

Identify participants who match study requirements.

03

Chat-based surveys

Conduct one-to-one conversational research.

04

Group discussions and forums

Moderate shared discussion and participant reactions.

05

In-depth interviews

Coordinate individual sessions with moderators and participants.

CONNECTED DELIVERY

Keep the operational work together.

Across methods, teams can profile participants, target eligible people, monitor participation and manage research outputs.

01

STRUCTURED RESEARCH

Quantitative and screening surveys.

Use quantitative surveys when you need comparable, structured answers. Screening surveys help establish whether a respondent meets the criteria for participation.

  • Consistent question flow
  • Eligibility screening
  • Quota management
Chat and group discussion.02

CONVERSATIONAL RESEARCH

Chat and group discussion.

Chat-based surveys support one-to-one conversation. Group discussions and forums create space for moderated participant interaction.

  • Text, voice or video responses described in the product overview
  • One-to-one or moderated group format
  • Downloadable conversations described in the presentation
03

IN-DEPTH INTERVIEWS

Make room for depth.

Capacity supports scheduling and managing online IDIs, including moderator availability, participant time slots, meeting links and recording management as outlined in the product presentation.

  • Internal or external moderators
  • Meeting link coordination
  • Centralized interview records